Sales and revenue intelligence for a multi-channel EMEA consumer goods business

The Challenge

The company sold across wholesale, direct, and e-commerce, but each channel ran its own reporting. Revenue figures were compiled manually at month-end, and there was no shared view of which products or regions were actually generating margin. Channel managers had their own numbers; finance had different ones. The picture was always partial and always late.

Our Approach

A unified sales data layer was built pulling from the ERP, e-commerce platform, and CRM into a single revenue model — one that handled multi-channel attribution and produced consistent margin calculations regardless of source.

Channel dashboards gave each team their own view, while a single executive dashboard showed performance against targets across all channels live. Product-level and region-level margin breakdowns were available for the first time without needing a manual extraction.

Key Deliverables

• Multi-channel revenue data model spanning ERP, e-commerce, and CRM
• Channel-specific dashboards for wholesale, direct, and e-commerce teams
• Executive revenue view with live target tracking across all channels
• Product and region margin breakdown layer
• Automated monthly revenue reporting replacing manual compilation

Results

Engagement

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