Intelligence · Tech & SaaS · Global

Real-Time Product Analytics Platform

Single source of truth · product, growth & finance aligned · data latency <1hr
📊 SaaS Performance Dashboard
Live · Updated 4 min ago
Overview
Activation
Retention
Revenue
MRR
$284K
↑ 18.3% QoQ
Churn Rate
2.1%
↓ 0.4pp vs last qtr
Activations (30d)
312
↑ 16.9% vs prior period
Data Latency
<1hr
↓ from 7 days
MRR — 12-Month Trend
Monthly recurring revenue · all plans
May '23Apr '24
Revenue by Plan
% of MRR contribution
Pro
68%
Business
24%
Starter
8%
Pro drove 34% QoQ growth — highest of any tier
Traffic Sources
Signups by acquisition channel
Organic Search38%
Product-led / Viral29%
Paid18%
Referral / Partner11%
Direct4%
Teams Aligned
One metric definition, four teams
Product Growth Finance Executive
Single definition of MRR, activation, churn — no mismatched numbers in leadership reviews
Platform Impact
Since launch · 6 months
$2M+
Revenue decisions supported
6hrs
Weekly reporting time eliminated
Activations (30d)
312
↑ 16.9% vs prior 30d
Activation Rate
64%
↑ 7pp vs 6 months ago
Time to Activate
3.2d
↓ 1.8 days improvement
7-Day Drop-off
36%
↓ 4pp improvement
Weekly Activation Rate — 16 Weeks
% of new signups activating within 7 days
Wk 1Wk 16
Activation by Plan
7-day activation rate per tier
Business
82%
Pro
68%
Starter
44%
Business tier activates at 82% — onboarding investment clearly justified
Top Activation Events
Actions most correlated with long-term retention
EventCompletionvs churned users
Connected data source78%+44pp
Created first dashboard65%+38pp
Invited team member51%+29pp
Scheduled first report38%+22pp
Used API21%+61pp
Activation Funnel
% of signups completing each step
Signed up
100%
Verified email
88%
Connected source
72%
First dashboard
61%
Invited user
48%
Activated ✓
64%
Monthly Churn
2.1%
↓ 0.4pp vs last quarter
Net Revenue Retention
118%
↑ 6pp YoY
Avg. Contract Length
14mo
↑ 2 months vs prior yr
Logo Retention
91%
↑ 3pp YoY
Monthly Churn — 12 Months
% of MRR lost to cancellation per month
May '23Apr '24
Cohort Retention — Month 1–6
% of accounts still active · by plan tier
Month 1Month 6
Churn Reasons
Exit survey · last 90 days
Price
38%
Missing feature
27%
Switched tool
18%
No longer needed
17%
Expansion Revenue
Upgrades and seat additions · rolling 90d
EventCountMRR Added
Starter → Pro41+$18.4K
Pro → Business17+$22.1K
Seat additions89+$11.2K
Annual upgrade24+$14.8K
At-Risk Accounts
Flagged by usage signal · this week
High risk14 accounts
Medium risk31 accounts
MRR at risk$38.2K
MRR
$284K
↑ 18.3% QoQ
ARR Run Rate
$3.4M
↑ 22% YoY
New MRR (30d)
$41K
↑ 12% vs prior 30d
Expansion MRR
$23K
↑ 31% vs prior 30d
MRR Waterfall — This Month
Starting → new → expansion → churn → ending
MRR Breakdown
Components of month-end MRR
$284K
Total MRR — April 2024
↑ $44K vs January
New MRR+$41K
Expansion MRR+$23K
Reactivation MRR+$6K
Churned MRR−$26K
Net change+$44K
Revenue by Region
MRR contribution by geography
North America
54%
EMEA
28%
APAC
12%
LATAM
6%
Revenue Decisions Supported
Since platform launch · 6 months
DecisionMRR Impact
Pro tier repricing+$38K MRR
EMEA GTM expansion+$52K MRR
Starter limit change+$14K MRR
Annual plan incentive+$29K MRR
At-risk intervention$31K saved