Percentage Sales Conversion by Channel
% of channel visitors placing an order
Email converts at 1.5× the average — auto-login on email links reduces abandonment at checkout
Orders Weekly Trend — Email Channel (2022)
Cumulative order volume through the year
Wk 1
Wk 10
Wk 20
Wk 30
Wk 40
Wk 52
Two seasonal spikes identified: early spring and mid-summer — correlated with targeted email sends